Attention Economy (4)Marketing+ 2007. 7. 20. 16:46
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Email Spam Several researchers have proposed treating spam as "information pollution" and applying Ronald Coase's ideas to control it. Sending huge numbers of emails costs spammers very little, since the costs of email messages are spread out over the internet service providers that distribute them (and the recipients who must spe..
Attention Economy (3)Marketing+ 2007. 7. 20. 16:25
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Controlling Information Pollution One application treats various forms of information (spam, advertising) as a form of pollution or 'negative externality'. In economics an externality is a by-product of a production process that imposes burdens (or supplies benefits), to parties other than the intended consumer of a commodity. For..
Attention Economy (2)Marketing+ 2007. 7. 20. 16:16
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Relationship with advertising "Attention economics" today is primarily concerned with the problem of getting consumers to consume advertising. Traditional media advertisers followed a model that suggested consumers went through a linear process they called AIDA - Attention, Interest, Desire and Action(Advance theory: AISAS). Atten..
Attention Economy (1)Marketing+ 2007. 7. 20. 16:03
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. History Herbert Simon was perhaps the first person to articulate the concept of attention economics when he wrote: "...in an informatio..