Attention Economy (6)Marketing+ 2007. 7. 20. 17:16
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Sales Lead Generation The realization that the attention focused by search engines was a valuable commodity led to the creation of the paid inclusion model, in which search engines charge advertisers to have hyperlinks to their sites included in search results. The dominant form of paid inclusion is pay for performance, in which a..
Attention Economy (5)Marketing+ 2007. 7. 20. 17:10
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Web Spam As search engines have become the primary means for finding and accessing information on the web, high rankings in the results for certain queries have become valuable commodities, due to the ability of search engines to focus searchers' attention. Like other information systems, web search is vulnerable to pollution: "Be..
Attention Economy (4)Marketing+ 2007. 7. 20. 16:46
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Email Spam Several researchers have proposed treating spam as "information pollution" and applying Ronald Coase's ideas to control it. Sending huge numbers of emails costs spammers very little, since the costs of email messages are spread out over the internet service providers that distribute them (and the recipients who must spe..
Attention Economy (3)Marketing+ 2007. 7. 20. 16:25
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Controlling Information Pollution One application treats various forms of information (spam, advertising) as a form of pollution or 'negative externality'. In economics an externality is a by-product of a production process that imposes burdens (or supplies benefits), to parties other than the intended consumer of a commodity. For..