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Attention Economy (5)Marketing+ 2007. 7. 20. 17:10
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Web Spam As search engines have become the primary means for finding and accessing information on the web, high rankings in the results for certain queries have become valuable commodities, due to the ability of search engines to focus searchers' attention. Like other information systems, web search is vulnerable to pollution: "Be..