generation
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Attention Economy (6)Marketing+ 2007. 7. 20. 17:16
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Sales Lead Generation The realization that the attention focused by search engines was a valuable commodity led to the creation of the paid inclusion model, in which search engines charge advertisers to have hyperlinks to their sites included in search results. The dominant form of paid inclusion is pay for performance, in which a..