Attention Economy (3)Marketing+ 2007. 7. 20. 16:25
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Controlling Information Pollution One application treats various forms of information (spam, advertising) as a form of pollution or 'negative externality'. In economics an externality is a by-product of a production process that imposes burdens (or supplies benefits), to parties other than the intended consumer of a commodity. For..
Attention Economy (2)Marketing+ 2007. 7. 20. 16:16
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Relationship with advertising "Attention economics" today is primarily concerned with the problem of getting consumers to consume advertising. Traditional media advertisers followed a model that suggested consumers went through a linear process they called AIDA - Attention, Interest, Desire and Action(Advance theory: AISAS). Atten..
Attention Economy (1)Marketing+ 2007. 7. 20. 16:03
Attention Economy: http://en.wikipedia.org/wiki/Attention_economy Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. History Herbert Simon was perhaps the first person to articulate the concept of attention economics when he wrote: "...in an informatio..